JOUR 4460 is a writing intensive, time-consuming class that is excellent for preparing public relations students for a real life job. A real life public relations job is time consuming as well as writing intensive. You have to know your audience, know the best way to reach them and PR communication teaches that. You have to know the best tactics to reach the audience, whether it is a brochure, press release, social media campaign or even just a billboard. PR communication provides examples and knowledge on how to execute the perfect tactic. I am prepared because my professor has high expectation of my work and any employer will expect the same. It was challenging and frustrating. Certain aspects seemed useless and pointless, yet reflecting on the semester, I realize that there is a high probability that I will use almost everything I learned and even if I don’t use it, I will consider using it.
The communication plan was a pain in my butt. I had to work with classmates that I was assigned with and create a strategy that I really didn’t know would work or not. However, having the opportunity to create the campaign, even if it does not receive a good grade, was amazing. It prepared me for working with people and clients that I did not necessarily want to work on but still have to do my best and give it everything I had. I appreciate having that opportunity because I know that when I enter the public relations ‘real’ world, I will at least have some knowledge on what to do and something to contribute.
This semester was a wonderful learning experience that I can take into any job. I can tell them about my class work, show them I am talented and well educated with examples to prove it. I am really glad that I learned so much from this semester.
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