I spent all last semester under a rock. I had no idea what was going on in the world unless I thought I would be quizzed on current events. Then, I was forced to get a Twitter.
Suddenly, information was available at the touch of a button. Posts would appear telling me what was going on in Iraq, Egypt, or even Libya. I could see what was happening locally or nationally all in one little program. It was brilliant! It pushed me into the sunlight and allowed me to see the world and that I was meant to be a part of it.
Twitter is a lot of things. It is a social network for friends, a news medium and even a part of a new product launch. It will show you pictures of your sister’s kid and tell you about a deal at the local Chick-fil-a. Twitter is all about the giving and receiving information and it is crucial to any public relations strategy. Well, not any. But Business to consumer, Twitter is definitely a wonderful medium for interaction.
The strategy is not necessarily meant for every company or product, but any desiring a connection, a relationship with the consumer should consider using Twitter as part of the push strategy of information. It is quick and has 250 million users on the network. In order to separate your Tweet from the other 50,000 Tweeted every day, you need to figure out what information your consumer needs and how they need it. Do they respond to humor or serious jargon? Do they want promotions or just straight facts?
Twitter is meant to give and receive information. For a public relations professional, it can be a vital component to a communications strategy. Research your consumer and figure out of Twitter can be used as an information giver for your company.
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