Charlie Sheen: Winning

Who the heck is Charlie Sheen and why is he EVERYWHERE?

Just kidding. I know who Charlie Sheen is. Charlie Sheen is a rock star. He is always winning and is on the ‘Charlie Sheen Drug’ that only Charlie Sheen can take because it would kill anyone else that tried.

When Charlie Sheen started his twitter, within the first thirty minutes, he had almost one million followers. I’ve had a twitter for almost three month and have 69. Just a random fact.

Americans are so consumed with watching stars crash and burn into public humiliation. However, what makes Charlie Sheen more hilarious is how he is just basking in his fame (because honestly, he isn’t a great actor, so all he is really known for is drugs and prostitutes). If he knows how much public humiliation he is going through, he obviously doesn’t care.  Also, he is probably in the top five idiots in America.

Now, what does Charlie Sheen have to do with public relations?

Basically, Charlie Sheen exemplifies public relations. He is using media stunts and staged acts to capture free media coverage about his product (himself). He is engaging with his audience via social media and live broadcasting (SheensKorner). He is creating new trends such as ‘winning’ and ‘tiger blood,’ which gathers more free publicity. Charlie Sheen is not necessarily ethical or considered an opinion leader but he has opinions and is sharing them will zeal and passion.

 Charlie Sheen is doing public relations better than some professionals. He took the product of himself and made it a national trend in the span of a week. Of course, he does have the mania of a crazy person in his favor. But, in all honesty, Charlie Sheen is making a name for himself. Americans will continue consuming his dramatic and humorous antics we love them.

All publicity is good publicity. Charlie Sheen’s publicity is hilarious and idiotic. But it is still more publicity than I will receive in my lifetime.

Public relations could learn something from Charlie Sheen. Winning is everything.